the dollar store was established in mid 2015 with a goal to give best life essentials to its clients. considering the existence theory of "straightforwardness, nature and great quality" and the brand recommendation of "coming back to the nature", the dollar store centers around life supplies with tasteful magnificence. with the fundamental beliefs of superb item plan, staggering expense execution and happy with shopping experience. the dollar store picks up the fame among buyers, which sets the customized utilization of the family unit showcase. the dollar store advocates the way of thinking of value life and in the brand soul of "regarding consumers", commits itself to giving clients results of "high caliber, focused cost and inventiveness". the dollar store acquires love from the significant customers matured from 18 to 35 because of its basic and quality highlights and keeping pace with utilization pattern. the dollar store set up another kind of life stylish gathering store, which has turned into the primary power in the retail establishments and shopping centers alongside providing food, quick design apparel and excitement. it endeavors to furnish purchasers with more intelligent, more straightforward and cozier items, so buyers can experience relaxed and glad ways of life when shopping. globally dollar stores are part of a well-established phenomenon, as customers are increasingly spending more money in dollar stores across markets. in the u.s., ‘dollar tree’ and ‘dollar general’ are some of the biggest names in the u.s. discount retailers. these chains have a wide presence in the u.s. market. dollar tree and dollar general are listed on u.s. exchanges nasdaq and nyse respectively. the dollar store concept has proved its allure to the pakistani customers, with 15 company operated stores under the one dollar store brand in islamabad, rawalpindi and lahore region. with three new stores opening soon in this region, we have plans to expand our footprint across pakistan